We are proud to say that we do our utmost to create each garment as sustainably as possible. Being a small Irish brand presents its own set of challenges, but we are always looking for new ways to improve as we grow. We slowly, carefully craft all of our garments here in Ireland, using organic, recycled, or repurposed materials where possible. We are not a trend-focussed brand, instead valuing quality materials and cuts over trends that go as quickly as they come.
Our approach to “waste”
We try to order only what fabrics we need for each season to minimise our deadstock materials. No “waste” scraps are discarded during the cutting process. We often reincorporate this “waste” into new designs (like our Flower Bomber), or create entire garments out of them, making those pieces entirely unique. This creative approach dramatically reduces our waste materials at the end of the day, and makes for some interesting pieces!
Form and Function
Its not enough for a garment to be beautiful, we believe it should work hard for you. This is why we design each of our pieces with transeasonality, longevity and wearability in mind. How great is it when you find a dress that you can wear with heels, boots, tights AND runners? Or a scarf that you can use to hide your bed head hair and also to liven up any outfit!
Made to last
All of our pieces are made to worn, to be shared and loved time and time again. If you look after your pieces and follow the care guidelines, our pieces will work hard for you for years to come. With this philosophy in mind, we are happy to offer free repairs on all of our garments, so you can dance away to your hearts content in our pieces (P&P covered by customer).
Thoughtful packaging
A lot of time and research goes into each and every aspect of the brand, and our packaging is no different. All of our packaging, swing tags and POS materials are sourced and printed from Irish companies. Our luxury garment boxes are made of recyclable cardboard, but in fact, they are so nice they make excellent storage boxes! Likewise with our scarf boxes, we actually recommend to retain this box as it is the ideal home to store your beautiful silk scarf in, protecting it from sun damage and keeping it flat. Our swing tags and POS materials are printed locally on luxury recycled paper.
Of course there are always new and exciting solutions to work towards being a more sustainable business, and we are always striving to improve, but we are open to helpful suggestions and comments. In fact we’d love to hear from you! Email the studio caoimhe@caoimhemurphy.ie to get in touch.
